1. French brand L'Occitane is originally from Provence. In 1976, his foundation was laid by a 23-year-old Olivier Bossant, who decided to revive the southern traditions of Provence and engaged in the production of essential oil. Olivier himself admits that he initially wanted to become a fisherman, but accidentally he discovered a steam distiller in the field and was completely obsessed with a new idea.
Somewhat surprisingly, but even then, in the era of chemical industry development, customers greeted really well that almost completely forgotten natural lavender and rosemary oil. Monsieur Bossant quickly earned capital and acquired a soap factory, and that was the starting point for the great history of L'Occitane.
2. The name L'Occitane in French means "Occitan", "inhabitant of Occitania." Occitania is a region in the south of France, which includes Provence. There is even an Occitan language - a mixture of several dialects.
3. At the start of his career, Olivier Bossan traveled to African country of Burkina Faso and discovered a new unusual ingredient - shea nut oil (also shea butter). He was amazed at the wonderful qualities of this oil: it saved the local women from the scorching sun, perfectly moisturized the skin and had an incredible healing effect. Soon cosmetics based on shea butter became the hallmark of the L'Occitane brand.
4. By the way, it is because of the popularity of shea butter that women of Burkina Faso have permanent and stable income, collecting nuts for production. According to local legend, for men go for nuts is extremely dangerous - they can be bitten by a scorpion.
5. Marketers of L'Occitane assure that the legendary shea butter cream is so popular and adored that every three seconds it is bought in one of the stores around the world.
6. Speaking of stores. In just over 40 years, L'Occitane has obtained truly international recognition. Judge for yourself: worldwide, more than 700 brand stores are opened, and are scattered across 65 countries! Moreover, not so long ago, L'Occitane introduced its own spa salons tradition and continues to actively develop this area.
7. In addition to "overseas" shea butter and Brazil nuts, all other ingredients used by L'Occitane are grown in the south of France. And to ensure that the quality of the components is as high as possible, L'Occitane employees carefully control even the cultivation and collection of plants.
8. On each packaging of L'Occitane products, the name is duplicated in Braille - this is how the company supports blind and visually impaired people.
9. In addition to shea butter, among the main ingredients you can find immortelle essential oil, organic verbena extract, and lavender and olive oils are marked by the very important certificate of origin and quality by AOC in France. (Appellation d’Origine Controle).
10. In addition to producing environmentally friendly cosmetics, L'Occitane cares for the environment. By producing packaging, the company tries to remain friendly to nature. For example, most of the paper packaging is made from algae of the canals of Venice, and paper bags are made from the inside parts of apples.
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