Gianni Versace never dreamed about being a designer, just like other famous coutures. He wanted to be a pianist, and his parents were hoping he would become an architect. However, the circumstances were different. At the age of 18 Gianni had to help his mother – the owner of the atelier. One beautiful day, young and promising boy was offered a job in Milan. Gianni decided to go for it all and started working with few brands - Genny, Callaghan, Istante.
Gianni and his brother Santo founded fashion house Gianni Versace in 1978 and launched their first collection. Their sister Donatella also joined business management. She was in charge of the photoshoots. By the way, Donatella Versace was the one who has brought the second life to the company, leading Versace after the tragic death of Gianni in 1997.
Gianni Versace managed to build an empire in 10 years, while earning $ 800 million.
The basic principles of each Versace collection are luxury, extravagance and seduction. Leather, bright colors, big logos and even pop-art motifs embroidered in gold mixed with baroque are often used in the collections.
Gianni Versace was a big fan of antiquity, devoting even whole collections to this topic. Not surprisingly, the head of the Gorgon Medusa has also become the brand logo. According to the fashion designer, the head of Medusa is a very deep mythical symbol, which he associated with female power, fatal beauty and authority. Moreover, according to mythology, everyone who fell in love with Medusa could not forget about her. Perhaps it was this magnetic force that helped the brand to remain one of the most familiar in the world of modern fashion.
It turns out that Gianni Versace came up with the concept of "top model". In the 1980s, the designer began to pay individual models double fees, thus encouraging their elegance and ideal parameters. The careers of Claudia Schiffer, Naomi Campbell, Cindy Crawford, Linda Evangelista, and others started from participation in Versace shows.
Gianni Versace was friends with Elton John. Elton wrote compositions for the show for Gianni, and Gianni made stage costumes for a friend. In addition, the joint work of the British composer and the Italian designer resulted in the creation of a modern interpretation of the opera “Aida”.
The first Versace boutique appeared in Milan in 1978, and outside Italy only in 1991, in the Scottish Glasgow. Today, more than 80 stores of the brand are open around the world.
In addition to clothing collections, Versace House produces luxury cosmetics and perfumes, accessories and even ... decorates car salons. In 2000, the first Palazzo Versace hotel opened in Australia.
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