Fact #1: it turns out that the world-famous brand of women's underwear and clothes was invented by men for men. It all started with the fact that in the late 70s a certain Roy Raymond, the future founder of the brand, went into the boutique of women's underwear in search of a gift for his wife. In addition to the feeling of awkwardness that the embarrassed seller girl only intensified, Mr. Raymond was also upset by the wrong choice.
This story encouraged to create women's lingerie stores, where any man can easily choose a stunning gift for his girlfriend - without embarrassment and giggling of shop assistants. Even the first printed catalogs of Victoria's Secret were created, first of all, for the male audience.
Fact #2: the name Victoria's Secret is associated with the name of Queen Victoria, more specifically - with the traditional palace boudoirs of the Victorian era, in which all the court secrets were concentrated. By the way, his first store in California, Roy Raymond designed in this boudoir style - with plush upholstery and in a dark wood.
Fact #3: Victoria's Secret designers made a huge breakthrough - showed the girls and women that everyday underwear does not have to be boring and monotonous. In the late 70's it was especially important, because then elegant silk lingerie was bought only for the first wedding night or honeymoon. We can say that Victoria's Secret has managed to create an affordable luxury.
Fact #4: if initially the brand Victoria's Secret was oriented towards men (main customers), today it is completely concentrated on the women’s preferences. Even for their fashion shows beauties-models are selected not by men, but by the female audience of the company. The logic is simple: a woman knows better what another woman will prefer. By the way, it was Victoria's Secret that actively revived the beauty of a beautiful female body - with nice forms and without extreme thinness.
Fact #5: Victoria's Secret fashion shows – is a great event that attracts the attention of viewers all around the world. After the company organized the first show in 1995, it has never lowered its degree of popularity and expectations. Today the show is not only a demonstration of underwear and home clothing, but also a real show - with playful defile of famous models, celebrity performances, incredible effects and design tricks.
Fact #6: in 1996, Claudia Schiffer - the Victoria's Secret "angel” - wore a precious bra that was worth $ 1 million. Since then the so-called Fantasy Bra has been present in every show of the collection, and its value only increases. These bras are decorated with sapphires and diamonds, and the very few people are honored to be the “angel” in Fantasy Bra. Among the models that appeared on the podium in precious underwear were Heidi Klum, Alessandra Ambrosio, Adriana Lima, Tyra Banks and others.
Fact #7: on each show there is always a celebrity adored by the public: in 2007, the reunited Spice Girls lit up the show, in 2010 Cathy Peri staged a show with gymnasts, in 2011-12 the audience was entertained by Nicky Minaj and Rihanna. Later Maroon 5, Taylor Swift, Justin Bieber and Lady Gaga also appeared on the stage of the star show.
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