Sisley is a french manufacturer of clothes, accessories, cosmetics and perfumery. It was founded in 1976 by married couple Hubert and Isabelle d’Ornano - one of the most aristocratic couple in France. Isabelle d’Ornano is a descendant of the Potocki and Radziwill family, Hubert is a heir to marshal of France, relative of Napoleon I. Their grown up children help them to run the company.
Sisley brand can be proud of its principles. The thing is that in 1970s, when the new company launched, everyone was very found of the qualities of synthetic and synthetic ingredients, which seized all spheres of production. But founders of Sisley knew from the very beginning that they want to work with natural products only. The d’Ornano family had to take a big risk, going against the trends of that period, but, as we all can see, the risk was worth it. As from the very beginning, the main direction of the cosmetic division of the brand today is phytocosmetology - usage of natural ingredients and natural herbal extracts in cosmetics.
After a while Sisley brand was bought by the giant ― Benetton Group. This step helped young brand to declare itself and gain popularity, but 10 years later Sisley separated and continued to work independently. Today Sisley and Benetton brands manufacture clothes of different styles, but every season their advertising campaigns are united by high visibility among buyers.
The first collection of clothes by Sisley was manufactured mostly from denim, but after a few years company has decided to change the direction. A lot of daring, sexy and at the same time simple and understandable clothes appeared in the collections.
So that Sisley cosmetics always respond to the stated quality, each new product is developed for more than one year, after which it is refined and tested in the best laboratories of France. For example, it took manufacturers more than 10 years to create the famous Sisley anti-aging cream! And it took whole 15 years to make popular men's fragrance Eau d'Ikar perfect.
Sisley`s cosmetic products are produced mainly in France in the city of Blois. Research laboratories where cosmetics are created and polished are located in the suburbs of Paris.
One of the most popular positions in decorative cosmetics is a lipstick Rouge a Levres Hydratant Longue Tenue. Its formula has remained unchanged for many years, and its popularity continues to grow. And here is the iconic perfume Eau du Soir - a gift to wife Isabel from Hubert d'Ornano.
To the production of high-quality products Sisley attracts experts and contractors of the highest level. Thus, many fragrances for the brand were created by famous perfumers like Laurent Bruyère, Jean-Claude Ellen, Domitil Berthier and others. Having decided to introduce a watch in the accessories line, Sisley signed a contract with the leading Italian manufacturer Sector Group. The first collection of watches exceeded all expectations and caused a real sensation among the demanding youth.
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