If you compare perfumery with fine art, the mass market segment is pop art, luxury is fashionable contemporary art, and the niche is elitist art. It's all about the target audience. Perfumes from the segment of the mass market are designed for a very wide audience, so its compositions are simple, as pleasant as possible for everyone and unsophisticated. Luxury fragrances also tend to reach as many people as possible, but still there is a difference in promotion and positioning. Successful marketing envelops luxury perfumes with an aura of prestige, and designer brands, not wanting to lose their impeccable reputation and consistently high profits, complicate the pyramid of aromas, carefully develop an advertising campaign and conduct research using focus groups. In contrast to these two segments, niche perfumery does not try to win public admiration. Like the Sistine Madonna, it herself decides who it should be impressed with.
So what is niche perfumery?
In simple terms, this is an exclusive perfumery, produced in limited quantities and aimed at a narrow audience. With almost 100% probability, you will not see an advertisement for niche perfumery on billboards and television - as we already wrote, powerful promotion is typical for perfumes from the luxury segment. Moreover, niche fragrances are not always available. They are sold in special boutiques or in some online stores.
Another feature of this perfumery is the emphasis on the content, not the bottle. Of course, there are many elegant and beautiful bottles for niche aromas, but the main thing is filling. Niche perfumery is open to experiments and unusual solutions, it does not follow trends and distances itself from them in every way, thereby emphasizing its own peculiarity and even elitism. In the pyramid of such aromas you often find very interesting notes: gingerbread, hay, dried fruits, leather, fir balm, oak moss, coffee with tobacco, white rum, celery seeds, coconut milk, beeswax, castoreum.
It is worth saying that not everyone likes niche perfumes. It is not only personal taste, but also preparation, knowledge of how certain notes sound, the desire to understand the composition. Not everyone needs this, which is not something bad and shameful. Just as it is enough for some people to buy a pretty painting with flowers and peaches for the kitchen, others are buried in books on the history of painting and try to find out "what the artist wanted to say." People are different, therefore, the target audience for each segment of perfumes is also different. However, once you read this article, you are most likely interested in understanding niche flavors. That's why, we offer you to get acquainted with a list of compositions from famous brands.
Famous Niche Flavors
Perfumes Escentric Molecules. Quite popular unisex compositions, a couple of which consist of only one chemically synthesized note. Thanks to this, every perfume becomes interesting for study - who knows how they will be revealed specifically for you?
Serge Lutens Chergui EdP. Sweet honey composition with the aroma of dried tobacco leaves. Floral notes of roses and iris add a soft powdery nuance to the perfume, making it sound warm and comfortable. A very multifaceted and rich aroma, which is nice to learn, each time recognizing it from a new perspective.
Kilian Woman in Gold. This perfume is as beautiful as its name. Woman in gold - who is she? Rose and tangerine, vanilla and patchouli, as well as unique notes of aldehydes and akiglavuda - all this creates the image of a luxurious and elegant beauty, captivating with one look.
Xerjoff Bouquet Ideale. Sultry, but unobtrusive, heady, but cozy - this is how you can describe a perfume in which a charming bouquet of French labdanum, tobacco flower and vanilla blossoms in a warm woody spicy background.
Amouage Lilac Love Women EdP. Looking for something unusual? Then the aromatic combination of cocoa with rose and peony is it. And thanks to patchouli and tonka bean, the perfume has warmth and intoxicating, but not cloying, sweetness.
There are much more well-known niche brands and perfumes. We hope that we have managed to interest you in this topic, and you will continue to study it. We are sure that such an activity will give you unprecedented pleasure - after all, when it comes to luxurious and rich aromas, how could it be otherwise? ..
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