According to statistics, every tenth skincare cosmetic product today is labeled "for men" or "pour homme." The range of these products has long ceased to be limited to just shower gels, shampoos and shaving products. And this is not surprising, as men's skin has its own characteristics and needs. Cosmetics developed for men have repeatedly proven their effectiveness, helping to care for appearance, personal hygiene and the body as a whole.

In this article, we will discuss how to correctly choose cosmetics for men, taking into account the peculiarities and needs of the skin. We will also present our rating of men's cosmetics, including anti-aging care.


Features of Men's Skin

Compared to women's skin it is:

  • 20% thicker
  • more prone to oiliness (has more sebaceous glands + influenced by testosterone).
  • more resistant to dryness and mechanical damage.
  • has a denser hair covering.
  • has a greater number of subcutaneous capillaries, making couperose (capillary network on the face) more common.

As a result of the more pronounced production of sebum, men often face skin imperfections. Due to regular shaving, the skin is also prone to irritation and peeling. 

Thanks to the thicker structure and a higher number of sebaceous glands, signs of aging appear later but they are more noticeable. Wrinkles are deeper and the loss of skin elasticity is more evident.


Basic Cosmetic Products for Men

  • Cleansing Foam or Gel - These products are aimed at cleansing, moisturizing, soothing, and toning. Some brands offer facial cleansing gels with a mattifying effect.
  • Shaving Product - Due to regular shaving microtraumas form on the skin and its hydrolipid barrier is disrupted. Shaving products provide comfortable razor glide over the stubble, minimizing skin damage.
  • After Shave Product - These products help eliminate irritation, dryness, and peeling, as well as regenerate the skin and reduce inflammation.
  • Face Cream/Gel/Fluid - The main purpose is moisturizing and restoring the skin's external barrier, protecting it from infections. When choosing a cream, consider several important factors: skin type, age and the season. In hot periods choose light products with high sun protection - SPF 50+, while in cold periods - more nourishing textures.
  • Eye Cream - The ingredients in its composition help eliminate signs of fatigue, fill in wrinkles, reduce puffiness and lighten dark circles under the eyes. It is recommended to apply the cream in the morning; evening use may cause swelling after sleep.
  • Shower Gel and Shampoo - Manufacturers often combine these two products in one bottle. However, if there are some issues with hair or the scalp, it is better to use shampoo separately. The action of men's shampoos is primarily directed at combating the main problems of the male scalp – dandruff and hair loss.
  • Deodorant - Men's and women's deodorants are almost indistinguishable in content; however, men’s ones contain more active ingredients.


Ingredients of Men's Cosmetics

  • Plant Extracts and Vitamin E: Soothe and alleviate irritation.
  • Salicylic and Other Acids: Dry and exfoliate the hardened epidermis.
  • Antioxidants (Retinol and Cezalin): Enhance protective properties.
  • Allantoin, Shea Butter, Panthenol, Ceramides: Restore and nourish the skin.
  • Vitamin C, Peptides: Stimulate collagen and elastin synthesis.
  • Niacinamide: Reduce sebum production and even out skin tone.
  • Enzymes, Prebiotics/Probiotics: Restore the skin's protective barrier.


Top-9 Men's Skincare Products

1. Clarins Men Total Shampoo and Shower Gel

Contains bison grass, Chinese herbs, and Provitamin B5 for hair strengthening. Suitable for all hair and skin types. The natural composition is suitable even for those with allergies.


2. Biotherm Homme Day Control Deodorant Roll-On

A traditional product of men's cosmetics with a light, fresh, and unobtrusive scent. The deodorant is quickly absorbed, leaves no sticky residue, and provides reliable protection against odor and sweat throughout the day.


3. Biotherm Homme Cleansing Gel Nettoyant Visage

Enriched with a gentle organic cleansing complex and marine plant additives. This facial cream leaves the skin clean and prepared for shaving. Suitable for normal skin.


4. Rituals Samurai Face Charcoal Scrub

Contains charcoal and bamboo extract with moisturizing, soothing, and mattifying properties. Fine particles delicately exfoliate the hardened layer of the epidermis.


5. Biotherm Shaving Foam Homme

The foam prepares the skin for shaving, softening it and facilitating the glide of the razor. Dermatologically tested formula enriched with soothing thermal plankton extract, preventing irritation and ingrown hairs. Suitable for sensitive skin.


6. Clarins Men After Shave Soothing Gel

Contains blackcurrant extract, bison grass, and Chinese herbs that quickly relieve irritation and burning, moisturize and restore the hydrolipidic barrier.


7. Clinique For Men Maximum Hydrator 72-Hour Auto-Replenishing Hydrator

Refreshing gel-cream instantly moisturizes and nourishes the skin. The lightweight texture absorbs easily without clogging pores.


8. Shiseido Men Total Revitalizer Eye Cream

Highly effective cream with an organic cleansing complex and marine algae that visibly reduces dark circles under the eyes. The product also provides moisturizing and anti-aging effects. Signs of fatigue are instantly lifted.


9. L´Oreal Paris Men Expert Barber Club Messy Hair Matte Molding Clay

Designed for hair fixation with medium hold, giving a matte finish.


Anti-aging Products: Rating of Men's Cosmetics

Cosmetologists recommend incorporating anti-aging products into daily skincare routines from the first noticeable signs of aging. It's important to note that age is not the determining factor: some individuals may not require anti-aging care even at 35, while others may need it as early as 20.

Anti-aging cosmetics for men contribute to the smoothing of wrinkles, skin restoration, restoring elasticity, and providing a fresh appearance. It is recommended to use them both reactively and preventively to delay the onset of deep wrinkles.

We have compiled a selection of the top-8 cosmetics for men with anti-aging effects for you.

1. Biotherm Homme Force Supreme Reshaping Cream

2. Sisley Sisleyum for Men Anti-Age Global Revitalizer 

3. Shiseido Men Total Revitalizer Light Fluid Moisturizer

4. Biotherm Homme Force Supreme Eye Architect Serum

5. Biotherm Force Supreme Gel

6. Clarins Men Line Control Balm

7. Clinique For Men Anti-Age Moisturizers 

8. L'oreal Paris Vitalift Fast Action Anti-Wrinkle Gel Vinoforce 


Cosmetic Sets for Men


The set includes a foaming shower gel (200ml), 2-in-1 shampoo and shower gel (70ml), body lotion against dryness (70ml), and a 15ml perfumed water. The products contain extracts of bamboo, Japanese mint and cedar.

2. RITUALS Precious Amber Set

The Precious Amber gift set comprises hand soap (300ml), hand balm (175ml), aromatic mini sticks (100ml), and a 500ml perfumed home spray.

3. Biotherm Force Supreme Men's Care Set

A set of three anti-aging facial care products: Cleansing gel (125ml), Lotion (200ml), and Face Gel (50ml).

4. American Crew Skincare Set Travel Grooming

A 3-in-1 set (shampoo-conditioner and shower gel) 100ml + strong hold hair gel (100ml) + shaping cream for hair (50ml).

5. Clarins Travel Sets Grooming Essentials Set

The travel set includes a facial cleanser, brightening eye cream, restoring face gel, 2-in-1 shampoo and shower gel, deodorant.


Remember that choosing skin care products requires an individual approach, so it's worth assembling your own cosmetic set based on your personal preferences and characteristics.

On the Mydutyfree website and app, you can find a wide range of original men's cosmetics from well-known brands. Place your pre-order and pick up your items at the special checkout at duty-free store.

There is a promotion on the second perfume or cosmetic items on our site at the Duty Free at the Vilnius airport. Get a 30% discount on the second lower-priced perfume or cosmetic product in your order!

How does it work?

  • Simply add the perfumes and/or cosmetic item you are interested in to your cart, and then add the second item.
  • The 30% discount will automatically be applied to the cost of the second cheaper item.

Terms and conditions for using the 30% discount on the second item:

  • The 30% discount does not apply to products in the 'Price Hits' and 'Promotions' categories.
  • The 30% discount is only applicable to products in the categories ("Perfume" and "Cosmetics"). This means you can choose two perfumes and/or two cosmetic items, as well as a perfume and a cosmetic item.