About a dream
There was a time when Franco Moschino, founder of the fashion brand, didn't even think about tying his life with fashion industry. He was a student of Milan Academy of Fine Arts, preparing to become a professional painter. But, since education was too expensive for a young man, he had to take up part-time jobs. And, while creating fashion illustrations for magazines and advertising agencies he became so involved in a new realm, that he let go of his dream to become professional painter.
About an avant-garde
Clothes and accessories from Moschino have always differed with irony and unusual vision of fashion. It seemed as if the designer openly mocks at how diligently and deliberately many of his colleagues approach their work. Franco Moschino was a big inventor and most of the strange and startling in the world of Italian (and not only) fashion is his doing.
For example, all these "bears", "hearts", “McDonald's logos”, funny inscriptions, gold chains and rings, and simply massive, flashy jewelry perfectly characterize the mood with which the designer worked. Senor Moschino fully agrees with the statement: “Fashionable is something that you like - don't become victims of fashion!”. By the way, the huge inscriptions "Moschino" on clothes are another creation of the designer.
About success
Public meets ironic, sometimes sassy and parody ideas of Moschino surprisingly positively. Moreover, one of the collections of Franco Moschino turned out to be the best-selling one. The income from it was more than 200 million dollars.
About moschino today
After the death of Franco Moschino in 1994, brand continued to develop successfully. In addition to the main line of clothing for men and women, Moschino also revealed two new lines: more budget Moschino Cheap and Chic and youth line Moschino Love.
In addition to clothing lines for adults under the name Moschino you can find children's clothes, sunglasses (in funny interpretations, as well), watches, jewelry, perfumes and cosmetics. Moschino designed suits for the Italian national team for the opening ceremony of the XX Winter Olympic Games.
A collection of unusual furniture — shocking and bright was released under the Moschino brand two years ago. For example, there is a red sofa in the shape of lips, a wardrobe that looks like a leather jacket, and exclusive shelves in form of huge shoes.
To plunge into the world of Moschino in the most direct sense, visit the hotel Maison Moschino in the center of Milan — here the brand philosophy is felt in every square meter.
About star fans
Moschino created stage costumes for Kylie Minogue and Madonna. At one time, the fan of the brand was Princess Diana, as well as the Princess of Monaco, Caroline Grimaldi. Clothing and accessories from Moschino adore Nicole Kidman, Beyonce, Katy Perry, Tina Turner, Yoko Ono.
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