- Shiseido is the most famous manufacturer of cosmetics in Japan. But, not everybody knows that Shiseido is also one of the oldest companies in the world. The name of the brand can be translated as “thousand wishes of happiness”. Camellia flower on the logo of the brand symbolizes beauty, honour and nobility in Japan.
- Creation of safe foundation creams was one of the first achievements of Shiseido. The reason for such innovations was a series of unpleasant incidents with women who got harmed while using lead based white powder.
- Manufacture of a toothpaste on a local market was another discovery of the company. Till that tooth powder was the only choice.
- Shiseido is well known in Europe and America by its “luxury line”. More “budget friendly ” brands are available only in Asia.
- Shiseido owns the most high-tech manufactures in different countries of the world. For example, special devices allow to determine impact of the components of new products as well as to convey human reaction to texture and aroma at the stage of testing. By the way, Shiseido does not test its products on animals.
- There were always differences between European and Japanese cosmetics. For European cosmetics oil was always used as a base, for Japanese - water. That changed when Shiseido learned how to combine those two ingredients. Such a change made it possible to keep texture of products light and highly efficient at the same time. In other words, Shiseido cosmetics does not clog pores, while, magically hides all skin imperfections.
- Ancient Japanese recipes based on rare and valuable natural components are still used by Shiseido in production of skin care cosmetics. This is one of the main advantages of a brand. Company specialists learned how to combine national traditions and modern technologies and the result is beyond praise.
- Skin absorbs Shiseido creams really fast, thanks to the texture, which makes it easy to recognize them any time. It is believed that this cosmetics doesn't cause allergic reactions. As main components Shiseido often uses: seaweed and corals, seawater, bee products, vitamins, jojoba, shi and olive oil.
- Women of all ages love Shiseido for an unbelievable effect of cosmetics, that does not disappear even when the jar of favourite cream ends. Such a long time effect is possible because all brand products transform skin on a cellular level - which means effectively and for a long time.
- The most expensive cream in the world is also a creation of Shiseido. Product named “La Crème” costs more than 13 thousand dollars and is produced in 50 ml jars made of crystal and platinum. Manufacturers justify such a high price by the presence of very special ingredients. The cream contains proteins of rare varieties of silk and saffron oil - ingredients widely used in the past only by imperial families of Japan. It is promised all wrinkles will disappear and skin will become smooth only in 4 weeks of usage.
