Daniel Wellington - the brand that entered the market with a bang and conquered it in just a couple of years. Daniel Wellington watches, in fact, do not offer cardinal innovations. They just appeared when it was time.
History
It is not surprising that many famous brands were once created by a small group of people, within the walls of their home and with minimal budget. Not long ago the same situation happened to a young entrepreneur from Sweden.
Philip Tussander always wanted to start his own business: at first he tried to sell ties, then plastic watches, but it did not work out. By 2011 Philip had already saved about 24 thousand dollars, designed a logo and a watch with minimalistic design and removable nylon strap. Soon a small online store was launched, which in a short period of time collected the first 600 orders. And today the company's turnover is 220 million dollars!
It should be said that Philip is still the sole owner of all his companies, he did not attract private investment and was able to avoid an acquisition of his company by large corporations.
What makes these watches so special
Today, younger people don’t want to spend money on expensive watches, but cheaper analogs with plastic straps lost their relevance. That's why there was a big boom for Daniel Wellington watches. The external laconic and "expensive" design of the case, stylish removable straps and the Japanese quality of the mechanism - all at a very affordable price – are the reasons why these watches occupied a niche with confidence.
Daniel Wellington watches can be easily recognized by the original DW logo, round and thin dial, as well as "braided" straps - such straps are usually worn by NATO military. By the way, the idea of the straps came after the acquaintance of the brand founder with a certain Daniel Wellington - a very stylish, intelligent and charismatic man who wore his expensive Rolex with such a simple nylon strap. As it can be seen from the brand name, Mr. Wellington's personal qualities have become a prototype of a man who can be the owner of Daniel Wellington watch.
Generally speaking, Daniel Wellington watches are "unisex" - one and the same model will look great both on men's and women's hand. The only thing that distinguishes more feminine models is sparkles instead of numbers.
In order to fit people of different sexes, height and physique, the manufacturer offers cases in various sizes - both for a thin female wrist, and a big male wrist.
About straps
Striped interchangeable nylon bracelet is a distinctive feature of Daniel Wellington watches. However, to meet the needs of various buyers, Philip Tussander decided to add to the range leather and metal "Milan" straps. And, not surprisingly, the strict, consistent design of the case looks very stylish with both bright striped and classic leather bracelets.
Straps can alternate with each other even every day. With a simple movement, the strict leather strap is replaced by bright nylon, and besides, the palette of braided bracelets is very wide and one can buy bracelets from new collections separately for the same watch.
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